Thursday, September 30, 2004

Is it the end

of Brands
Well, I kind of doubt it. But, as Le Monde says, brands are suffering from a kind of usury, or diminishing returns. This is something I'm arguing in my current class on "Food, Fast, Nation, World." Of course, does anybody care? Le Monde does. I guess that makes me a Francophile, but I knew that, since I'm a French teacher. More to the point, what is happening in Europe is also happening here, we just don't recognize it yet. Brands are taking on more and more weight, and, eventually, that weight slows them down, though it also increases inertia...

Anyway, the economy is changing my friends, what are we going to do?