Friday, April 18, 2008

Product Fiction!

This is awesome!

BURBANK, Calif. (AP) -- A newly formed NBC Universal production unit is teaming up with an advertising agency to create programs around sponsors' products, the company said.

NBC Universal Digital Studio will work with a division of Omnicom Group Inc. to create programs that help advertisers sell their products, the entertainment giant announced in a statement Thursday. The programming will be broadcast on NBC Universal's digital properties, such as Web sites.

"We are proactively working with our clients, the advertisers, to deliver compelling content to our audiences, wherever they are," NBC entertainment chief Ben Silverman said in the statement.

Digital Studio's first productions, which will premiere this summer, are a science-fiction series starring Rosario Dawson called "Gemini Division" and a quirky comedy about a college-aged zombie called "Woke Up Dead," said NBC Universal, a unit of General Electric Co.

Intel Corp., Cisco Systems Inc. and Microsoft Corp. are among the first brands involved with the development of "Gemini Division," the statement said.

The collaboration between NBC and Omnicom offers "a unique way of giving brands a seat at the table with writers and producers in developing episodic programming that ties directly to brand needs," Omnicom Media Group Digital chief executive Matt Spiegel said.

Looks like I'm going to be watching even more youtube. Teevee sucks (because teevee executives suck). I know that's not worthy of me or deep, but what else is there to say. What a racket.

I've got an idea, though. Picture this: 4 20-somethings living on a beach who don't do anything, but they but they do wear lapel pins of the U.S. flag on their bikinis and tank tops. There's lot of banter and sexual innuendo and beautiful scenery. The story is really about the lapel pins, not the characters, because we know that's what Americans want.